AUGUST 15, 2017 | BY ADRIAN WILCOX
You’ve spent time creating the perfectly staged listing… You’ve selected the perfect accent colors, the perfect furniture positions, and even the perfect wall color. The sunlight shines perfectly across a room that looks like it should be on the cover of a beach living magazine. After hours of preparation, your listing is “photo ready” …but is it really??? Have you considered the lighting of your property?
Often overlooked in spaces is lighting and how it can change the impression and mood of your decorated masterpiece of modern living. Have you ever noticed that warm, golden glow that comes from the windows of a home at night? How about that clean crisp white light in the jewelry store or dentist office? How do those light colors affect the mood of those spaces? Knowing what that color of lighting does in various rooms throughout your property, and what the psychological “meaning” those colors have can be a valuable tool in preparing your listing for showings and photography.
UNDERSTANDING CORRELATED COLOR TEMPERATURE (CCT)
Before the arrival of the compact fluorescent tube and LED lighting, the color of a light was essentially measured by the temperature of the filament in a light bulb expressed in degrees Kelvin. A low-temperature bulb resulted in a light that was red or orange in color, a higher temperature bulb resulted in a light that was bright white or blue in color. Since many modern light sources create light through processes other than thermal radiation they have been assigned a degrees Kelvin equivalent called the Correlated Color Temperature (CCT). The CCT measurements used by modern light manufacturers are a human color perception equivalent that most closely matches the color perceived rather than the actual color temperature of a light source. Often manufacturers will list the visual temperature of the bulb as perceived under the CCT. The higher the number, the brighter and whiter the light will become.
LIGHTING YOUR HOME
Since most homeowners spend time in their homes in the evening hours, the natural trend in lighting has been towards a warm incandescent light glow that measures between 2400 K and 2700 K. This lighting is often called “soft white” and is the most common lighting found in modern homes. This temperature lighting is what is responsible for the orange glow that emanates from homes at night and is perceived psychologically as “comfortable” or “cozy.” During daytime hours, use of lights with this color temperature range has a yellowing effect on the environment that is often perceived as being “hot,” or “old.” If trying to create an optimum selling environment, having a home perceived as “old” or “hot” in the midst of a Florida summer, is probably a less than ideal situation.
On a perfectly clear day at noon, the sun shines at a temperature of about 5780 K. As the sun moves across the sky from morning to night its color temperature will range from very warm in the morning and evening hours to its coolest point at mid day. So why is this important to understand? For starters, most home showings take place during the daylight hours, and statistically most fall in the early afternoon hours. Knowing this allows us to create a lighting plan that best takes advantage of exterior and interior light temperatures. Simply put, if it’s bright and cool light outdoors, we want to come as close as possible to matching that light temperature indoors to create a space that flows from room to room, and into any outdoor living spaces. The balanced lighting gives the impression that everything just fits together cohesively.
Now, unfortunately, most people don’t have an endless supply of light bulbs at various temperatures to switch out throughout the day as the color temperature changes outside, so the goal is to create a lighting palette that is most favorable for the most hours of the day. While every home in every location will vary slightly, a general rule of thumb is to light your home with bulbs in the 5000 K to 5500 K temperature range to accommodate showings and photography during daylight hours. Showings in the early or late hours of the day will appear slightly cooler, and those more in the middle of the day will appear more comparable to the outside light created by the sun. Trending more towards 5000 K will give you a little larger window of later viewing before the environment starts appearing “cold.”
THINGS TO CONSIDER WHEN LIGHTING YOUR PROPERTY
- Use the same temperature bulb. When selecting light bulbs, be sure that ALL light bulbs used in your property are the same temperature so lighting will be consistent throughout your space. Lamp bulbs, floodlights, and even fluorescent tube lighting can all be matched in temperature. Lighting even a single room or even a single fixture differently will be very obvious.
- Use higher wattage bulbs. Higher wattage bulbs create a bright, clean feel. You never want a potential buyer to think your home is “dark.” LED lights provide a high wattage appearance, with lower actual wattage output. Again the important factor is to ensure that all lighting in your property is consistent in temperature and brightness.
- Open the blinds. Letting the sunshine mix with well-balanced daylight temperature lighting will give the impression of a space being larger, cleaner, and newer. It will also connect the interior and exterior spaces visually.
- Turn on every light. No matter how insignificant they may seem, every light adds to the psychological perception of brightness. Brightness sells homes, therefore brightness is a good thing. Also be sure to check for burned out lights as well; those are subconscious indicators that a property is not well maintained.
- Schedule showings at the right time. Finding the optimal lighting time for your property will help give buyers the best impression of your space. This will typically be when the sun is at its highest point in the sky for most properties, but condos with amazing sunsets may find that later afternoon and warmer temperature lights work better for their properties. Don’t be afraid to experiment with lighting and find the perfect look for your space.
- Living temperature is not the same as showing temperature. Remember, when lighting a property for sale we are enhancing the best features of your home to a potential buyer who is looking at a property or at photos taken during the daylight hours. If you will be living in the space, be prepared for a lighting scenario where your home will feel “too bright” in the evening hours. You could also consider using adjustable color lights like Philips Hue that will give you the ability to adjust lighting in a CCT range from 2000-6500K, thereby making it possible to have a warm light when you are home in the evenings and a cool light during the daytime for showings.
Remember, each space has its own unique characteristics and strengths. When lighting your space, use it to highlight the strong points and wash away the less desirable ones. Lights should never distract from a space but enhance it. Keeping it consistent and bright will have the biggest impact on potential buyers.